First Direct

First Direct Presents

The Bentonville Hunt

at Sleep Summit 2026

Ready to Hunt?

Explore Bentonville. Snap selfies. Meet new people. Rack up points.

Start the HuntAlready playing?Continue your hunt

Climb the live leaderboard

How It Works

1

FIND IT

Follow your clue to the next spot around Bentonville.

2

SNAP IT

Take the required selfie once you get there.

3

SCORE IT

Upload it, earn points, and unlock the next challenge.

⚡ Watch for surprise Flash Challenges worth bonus points.

Every selfie gets you one step closer to the top of the leaderboard.